Internal · Project Brief

Time, Engineered — Swiss luxury watch prompts

Google Flow video & image asset generation prompts and the Claude scroll-driven luxury watch launch website brief. Click Copy on either card to grab the prompt text.

Google Flow Asset Generation Pack Media Prompts · Google Flow

Master style rules, 4 continuous video prompts (hero 360° rotation, component explosion, internal mechanical movement, and reverse assembly), plus 5 macro image prompts.

1. Asset generation :- Since you’re using Google Flow with a reference image of the watch, every prompt should preserve the exact geometry, proportions, dial layout, bracelet, bezel, crown, branding placement, materials, and colors of the uploaded watch. The prompts should only animate the product—not redesign it.

The idea is to generate assets that feel like they belong in a Richard Mille × Apple × Rolls-Royce style luxury product launch website.

⸻

MASTER STYLE (Apply to Every Prompt)

Reference the uploaded luxury watch image.
Maintain 100% visual fidelity to the uploaded watch:
- identical case geometry
- identical dial
- identical bracelet/strap
- identical materials
- identical colors
- identical reflections
- identical proportions
- no redesign
- no added complications
- no missing components
Visual style:
Ultra luxury Swiss watch advertisement.
Shot on a premium cinematic virtual studio.
Black infinity background.
Soft volumetric lighting.
Studio-quality ray-traced reflections.
Macro product cinematography.
8K photorealistic.
Crisp polished metal.
Premium sapphire crystal reflections.
Luxury commercial quality.
No text.
No watermark.
No logo overlays.

⸻

VIDEO 1 — Hero Rotation (10 sec)

Reference the uploaded luxury watch image.
Create a premium hero reveal.
Duration: 10 seconds.
The watch slowly floats in the center of a black infinity studio.
The camera begins close to the dial.
The watch performs one perfectly smooth 360° rotation around its vertical axis while remaining centered.
The camera subtly pushes in as the rotation progresses.
Every polished metal surface produces luxurious moving highlights.
The sapphire crystal catches elegant reflections.
Micro dust particles float through the light beams.
At the final second the rotation stops exactly at the front-facing angle identical to the reference image.
No sudden movements.
Luxury Apple keynote pacing.
No text.
No extra objects.
Ultra photorealistic.

⸻

VIDEO 2 — Exploded Components (10 sec)

Reference the uploaded luxury watch image.
Duration: 10 seconds.
The watch begins fully assembled.
The camera slowly rotates around the watch.
Beginning from the front:
The sapphire crystal separates upward.
The bezel lifts.
The dial gently moves forward.
Hour markers float.
Hands separate individually.
Movement layers reveal themselves.
Gears, bridges, springs and rotor slowly expand outward while remaining perfectly aligned.
Every component hovers elegantly.
Nothing spins rapidly.
The animation should feel engineered rather than explosive.
After reaching maximum separation the camera slowly moves through the floating components before stopping.
Luxury cinematic lighting.
Black infinity background.
Perfect symmetry.
Ultra photorealistic.
No text.

⸻

VIDEO 3 — Internal Engineering Explosion (10 sec)

Reference the uploaded luxury watch image.
Duration: 10 seconds.
The watch remains stationary.
Beginning from the center movement:
Hundreds of precision-engineered components gradually separate.
Tiny gears.
Jewels.
Bridges.
Balance wheel.
Escapement.
Rotor.
Main spring.
Screws.
Every component expands outward in concentric layers while preserving engineering alignment.
The camera flies through the exploded movement revealing incredible mechanical depth.
The lighting emphasizes polished steel, gold accents and ruby jewels.
Nothing leaves the frame.
The animation remains slow, premium and controlled.
Black infinity studio.
No text.
Ultra photorealistic.
Luxury Swiss commercial quality.

⸻

VIDEO 4 — Assembly Reverse Explosion (10 sec)

Reference the uploaded luxury watch image.
Duration: 10 seconds.
Start with every watch component floating separately in perfect alignment.
The camera slowly circles around the exploded watch.
One by one every component assembles itself:
Movement.
Dial.
Hands.
Crystal.
Bezel.
Case.
Bracelet.
Each piece magnetically glides into position with satisfying precision.
Final lock-in produces a subtle premium metallic click.
The camera finishes with a close-up hero shot of the completed watch.
Luxury lighting.
Perfect reflections.
Black infinity background.
Ultra photorealistic.
No text.
Apple keynote style pacing.

⸻

IMAGE 1 — Hero Front

Reference the uploaded luxury watch image.
Generate a perfectly centered front-facing luxury studio product photograph.
Black infinity background.
Soft volumetric lighting.
Mirror-polished reflections.
Macro photography.
Extremely sharp.
8K.
Commercial Swiss watch advertisement.
No text.

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IMAGE 2 — Three Quarter View

Reference the uploaded luxury watch image.
Generate a premium three-quarter perspective showing the depth of the case, bezel and bracelet.
Luxury black studio.
Beautiful rim lighting.
High contrast reflections.
Ultra realistic.
No text.

⸻

IMAGE 3 — Side Profile

Reference the uploaded luxury watch image.
Generate a side profile highlighting the case thickness, crown, pushers and premium finishing.
Black luxury studio.
Macro lighting.
Ultra detailed.
Swiss advertisement quality.
No text.

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IMAGE 4 — Macro Dial

Reference the uploaded luxury watch image.
Generate an extreme macro close-up of the dial.
Focus on:
- hands
- indices
- texture
- sapphire reflections
- mechanical detailing
Ultra shallow depth of field.
Luxury commercial lighting.
8K realism.
No text.

⸻

IMAGE 5 — Product Catalogue Shot

Reference the uploaded luxury watch image.
Generate a premium catalogue product image.
The watch is centered on a matte black pedestal with subtle reflections.
Black gradient background.
Balanced studio lighting.
Minimal composition.
Luxury retail catalogue quality.
Perfect for an e-commerce product page.
No text.
Ultra photorealistic.

These 9 assets are designed to work together in a scroll-driven website. A natural sequence would be:

1. Hero section with the 360° rotating watch.
2. Scroll-triggered transition into the exploded exterior.
3. Deep dive into the mechanical movement explosion.
4. Scroll-controlled reassembly ending in the finished watch.
5. Product gallery sections using the five high-resolution images to showcase different angles and details, creating a cohesive luxury product experience.
Swiss Luxury Watch Launch Website Spec Website Brief · React 19 + GSAP

Complete specification instructing AI coding agents to build an Awwwards-quality luxury watch product launch experience using React 19, Vite, Tailwind v4, GSAP ScrollTrigger, and Lenis.

2. Claude/Antigravity - You are a senior creative front-end engineer and award-winning interactive experience designer specializing in premium product launch websites (Apple, Rolex, Richard Mille, Porsche, Tesla-level experiences).

Your task is to build a production-ready scroll-animated luxury watch website using the provided assets.

The final result should feel like an Awwwards Site of the Day winner—not a template.

========================================================
OBJECTIVE
========================================================

Create a premium storytelling experience that reveals the watch through cinematic scroll animations.

The website should feel expensive, elegant and engineered.

Every section should transition seamlessly into the next.

Avoid ordinary ecommerce layouts.

Do NOT use cards everywhere.

Build an immersive product experience.

The user should feel like they are watching a luxury product launch.

========================================================
TECH STACK
========================================================

Use the latest stable ecosystem.

• React 19
• Vite
• TypeScript
• Tailwind CSS v4
• GSAP
• GSAP ScrollTrigger
• Lenis (smooth scrolling)
• Framer Motion (micro interactions only)
• Lucide Icons
• Motion One where beneficial
• React Three Fiber only if absolutely necessary (keep performance high)
• CSS Variables
• Responsive Layout
• Lazy loading
• Optimized asset loading

Project must be production ready.

========================================================
PERFORMANCE
========================================================

Target

60 FPS

Lighthouse

95+

Accessibility

90+

SEO

95+

Performance

95+

Do NOT animate expensive properties.

Animate only

transform

opacity

clip-path

filter (sparingly)

scale

rotation

translate

Use GPU acceleration.

Preload hero assets.

========================================================
COLOR PALETTE
========================================================

Primary
#000000

Secondary
#0F0F0F

Accent
#C7A66A

Text
#FFFFFF

Muted
#9F9F9F

Divider
rgba(255,255,255,.08)

========================================================
TYPOGRAPHY
========================================================

Headings

Bodoni Moda

Subtitles

Manrope

Body

Inter

Very large typography.

Elegant spacing.

Premium feel.

========================================================
PAGE STRUCTURE
========================================================

1.
Hero

2.
Precision

3.
Engineering

4.
Movement

5.
Materials

6.
Gallery

7.
Specifications

8.
Final CTA

========================================================
GLOBAL EXPERIENCE
========================================================

Enable Lenis smooth scrolling.

Every section fades naturally.

Every image parallaxes.

Every heading reveals line-by-line.

Letters slightly stagger.

Sections overlap.

Luxury pacing.

No abrupt changes.

Mouse movement creates tiny depth.

Subtle grain overlay.

Tiny floating dust particles.

Moving soft spotlight behind the watch.

========================================================
SECTION 1
HERO
========================================================

Use Video 1.

Fullscreen.

Black background.

Video pinned.

Large typography.

Headline

TIME,
ENGINEERED.

Subheading

Crafted for those who appreciate perfection.

Watch rotates continuously.

As user scrolls

video progresses naturally.

Headline scales down.

Background darkens.

Small gold highlight follows cursor.

Huge cinematic feel.

========================================================
SECTION 2
PRECISION
========================================================

Pinned section.

Use Image 1.

Massive typography appears.

"Swiss Precision."

Image slowly zooms.

Camera-like movement.

Numbers count upward

100+

Components

0.01mm

Tolerance

120

Hours Assembly

Each counter animates.

========================================================
SECTION 3
ENGINEERING
========================================================

Pinned.

Video 2.

Watch explodes apart.

Scroll controls timeline.

Each component highlighted.

Text appears beside components.

Case

Bezel

Crystal

Movement

Dial

Hands

Bracelet

Lines animate toward components.

Everything synchronized with scroll.

========================================================
SECTION 4
THE HEART
========================================================

Video 3.

Dark environment.

Huge title

Inside Every Second.

Camera follows exploded movement.

Paragraph fades.

Background glows subtly.

Particles increase.

Mechanical components receive animated highlights.

========================================================
SECTION 5
MATERIALS
========================================================

Horizontal scroll.

Three panels.

Image 2

Image 3

Image 4

Each panel occupies full viewport.

Parallax movement.

Text slides independently.

Glass morphing overlays.

Tiny reflections animate.

========================================================
SECTION 6
GALLERY
========================================================

Pinterest inspired layout.

Image 5

plus previous images reused.

Large image.

Small image.

Offset grid.

Hover

Scale

Tilt

Light reflection sweep.

Each image opens into fullscreen modal.

Elegant animation.

========================================================
SECTION 7
SPECIFICATIONS
========================================================

Minimal.

Huge typography.

Thin dividers.

Animated specification reveal.

Diameter

Case Material

Crystal

Movement

Power Reserve

Water Resistance

Bracelet

Each row animates individually.

========================================================
SECTION 8
FINAL
========================================================

Video 4.

Watch assembles while scrolling.

Ends perfectly assembled.

Huge centered typography.

"CRAFTED TO OUTLAST TIME."

CTA

Explore Collection

Button hover

Luxury magnetic interaction.

Background spotlight slowly rotates.

========================================================
ANIMATIONS
========================================================

Every section has

ScrollTrigger timelines.

Pinned storytelling.

Scrub animations.

Parallax.

Scale.

Clip reveal.

Opacity.

Mask transitions.

Text split animations.

Image reveal.

Rotation.

Perspective movement.

Mouse parallax.

Hover tilt.

Floating reflections.

========================================================
NAVIGATION
========================================================

Transparent initially.

Becomes blurred after scrolling.

Logo left.

Menu right.

Smooth active indicator.

Scroll progress bar on top.

========================================================
LOADING SCREEN
========================================================

Luxury loading animation.

Black background.

Thin gold progress line.

Percentage counter.

Watch outline drawn using SVG.

Website appears through fade.

========================================================
FOOTER
========================================================

Minimal.

Black.

Thin gold divider.

Social icons.

Copyright.

Newsletter.

========================================================
RESPONSIVE
========================================================

Desktop first.

Perfect Tablet.

Perfect Mobile.

On mobile:

Replace horizontal scrolling with stacked sections.

Reduce animation intensity.

Maintain premium feel.

========================================================
ASSETS
========================================================

Videos

/assets/videos/video1.mp4
/assets/videos/video2.mp4
/assets/videos/video3.mp4
/assets/videos/video4.mp4

Images

/assets/images/image1.jpg
/assets/images/image2.jpg
/assets/images/image3.jpg
/assets/images/image4.jpg
/assets/images/image5.jpg

========================================================
DELIVERABLE
========================================================

Generate the complete project with:

• Production folder structure
• Modular React components
• TypeScript throughout
• Tailwind v4 configuration
• GSAP animation hooks
• Lenis integration
• ScrollTrigger setup
• Responsive design
• Optimized asset loading
• Reusable animation utilities
• SEO metadata
• Accessibility improvements
• Clean architecture
• Zero placeholder code
• Zero lorem ipsum
• Fully working production-ready website that can be run immediately with:

npm install
npm run dev

The final experience should feel comparable to the product launch pages of Apple, Richard Mille, Rolex, or Porsche, with cinematic storytelling, ultra-smooth scroll interactions, premium typography, and flawless performance.
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